Using Color Psychology in Print Design

Using Color Psychology in Print Design

Blog Article

Colors play a powerful role in how we perceive printed materials. Each color evokes different emotions—blue for trust, red for urgency, green for freshness. Designers strategically use color schemes to communicate messages and influence behavior. For instance, a wellness brand might use soft greens and whites, while a tech company might opt for deep blues and grays. Understanding color psychology helps create designs that resonate with audiences on a deeper level.